Digital Marketing and its Importance for Business

Do you know what is Digital Marketing?

This is a Digital Era.

If you do not know what is Digital Marketing then I think you are slow in this world.

Digital Marketing is a very good way to reach your targeted customer in a small time period.


internet Marketing
By Pixabay.com

If we talk about it for the last some years then you know the way of advertising is changing. The earlier company used to run their advertisement in a place where the public can see or hear about their advertisement like TV, Radio, etc.

but now it is not possible because most of the people spend their time on social media or the Internet and if you want to advertise your product then you can not achieve your Goal(sell) by Traditional Marketing, for your Goal you have to go with Digital Marketing.

What is Digital Marketing?

Digital Marketing is a two-word combination of Digital & Marketing, Here Digital means Internet, and Marketing means Advertisement.

I want to say this is the way where companies do marketing their product by Electronic Media but this is different from Traditional Marketing.

Here Digital Marketer makes different Marketing campaigns and experiment on the company’s product and

then Digital Marketer analyzes the marketing campaign like what the customer like-unlike products

and they also analyze what the customer wants to see, how the customers react, what things attract customers, and what customers buy.

Digital Marketing Types

We can divide Internet marketing into 2 parts.

1. Offline Internet Marketing

2.Online Internet Marketing

1. Offline Internet Marketing:

Yes, Offline marketing is also part of Internet Marketing. This is the way of Digital Marketing where marketers can use Digital devices for Marketing but the device doesn’t need to be connected to the Internet.


Offline digital marketing
By pixabay.com

This kind of Devices can use for Digital Marketing Like




  • Radio: Radio is an old method for Marketing there Company advertise their product by Music & voice and it is amazing that the popularity of Radio has not Decreased even Today.


  • TV: We are watching some ads from childhood on TV like Action school shoes, Zandu Balm, washing powder Nirma, etc. But TV advertisement is so expensive for small Businesses and also Company can not target their audience via an advertisement in a proper way.


  • Mobile: Here I am talking about SMS marketing. The use of SMS marketing has reduced after smartphones come but it is still used & effective because many people still open it immediately when SMS comes.

2.Online Internet Marketing :

We can call it Internet Marketing also and by his name we can get it Online marketing done by Internet Devices like Mobile, Laptop, Computer, etc.



Online digital marketing
By pixabay.com

Online Marketing has also some types :

1. Search Engine Optimisation (SEO)
2. Search Engine Marketing (SEM)
3.Pay-per-Click Advertising (PPC)
4.Social Media Marketing
5.Content Marketing
6.Email Marketing
7.Affiliate Marketing

Why Digital Marketing is Important for Business?

Now the point is why this internet marketing is so important for Business.  So I want to tell you that nowadays this digital media is so much open that today everyone has many sources of information.
They can get any information at any time and in any place.  Nowadays are no longer when he used to depend on Text Messages and he could see the same thing about which marketers used to inform him.
As such this digital media is increasing day by day and more entertainment, news, shopping, and Social Interaction are happening in it.
Consumers nowadays are not only listening to the company, but they are also identifying good and bad and collecting information from others as well.
Internet marketing works in any business and any industry.  Whether your company is selling anything, with the help of digital marketing, you can understand your consumer, understand their needs, and finally create online content according to their needs.
With digital marketing, marketers can see accurate results in real-time compared to any other offline marketing methods.
If you have ever advertised in a newspaper, then you must know how happy it is to say how many people have actually seen your advertisement.  It is not possible to even know this.  At the same time, in internet marketing, this work can be done easily and properly.
If your company is B2B, then the main work in your internet marketing will be about online lead generation, in which finally you will have to talk with a salesperson.
That is why here your marketing strategy should be something that should generate maximum quality leads for your salesperson through your website and supporting digital channels.
If your company is B2C, then the main task in your digital marketing will be to bring more and more people to your website and make them your customers without the need for any salesperson.
That is why you do not need to focus more on the lead generation, rather you should be more focused on the journey of any buyer so that he can easily migrate to your website and finally make his purchase.
This is why channels for B2C companies such as Instagram and Pinterest are more valuable than business-focused platforms LinkedIn.
How did you like this article, tell it by commenting, and if you don’t understand then you can ask, the comment box is open for your questions and guidance.
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14 thoughts on “Digital Marketing and its Importance for Business”

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    So please consult with your doctor.

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