Do you know what is Digital Marketing?
This is a Digital Era.
If you do not know what is Digital Marketing then I think you are slow in this world.
Digital Marketing is a very good way to reach your targeted customer in a small time period.
If we talk about it for the last some years then you know the way of advertising is changing. The earlier company used to run their advertisement in a place where the public can see or hear about their advertisement like TV, Radio, etc.
but now it is not possible because most of the people spend their time on social media or the Internet and if you want to advertise your product then you can not achieve your Goal(sell) by Traditional Marketing, for your Goal you have to go with Digital Marketing.
What is Digital Marketing?
Digital Marketing is a two-word combination of Digital & Marketing, Here Digital means Internet, and Marketing means Advertisement.
I want to say this is the way where companies do marketing their product by Electronic Media but this is different from Traditional Marketing.
Here Digital Marketer makes different Marketing campaigns and experiment on the company’s product and
then Digital Marketer analyzes the marketing campaign like what the customer like-unlike products
and they also analyze what the customer wants to see, how the customers react, what things attract customers, and what customers buy.
Digital Marketing Types
We can divide Internet marketing into 2 parts.
1. Offline Internet Marketing
2.Online Internet Marketing
1. Offline Internet Marketing:
Yes, Offline marketing is also part of Internet Marketing. This is the way of Digital Marketing where marketers can use Digital devices for Marketing but the device doesn’t need to be connected to the Internet.
This kind of Devices can use for Digital Marketing Like
- Radio: Radio is an old method for Marketing there Company advertise their product by Music & voice and it is amazing that the popularity of Radio has not Decreased even Today.
- TV: We are watching some ads from childhood on TV like Action school shoes, Zandu Balm, washing powder Nirma, etc. But TV advertisement is so expensive for small Businesses and also Company can not target their audience via an advertisement in a proper way.
- Mobile: Here I am talking about SMS marketing. The use of SMS marketing has reduced after smartphones come but it is still used & effective because many people still open it immediately when SMS comes.
2.Online Internet Marketing :
We can call it Internet Marketing also and by his name we can get it Online marketing done by Internet Devices like Mobile, Laptop, Computer, etc.
Online Marketing has also some types :