If you have an application and want to rank it on Google Play Store or Apple App Store, then this blog is for you because I will explain about App Store Optimization.
If you have created an application, then you have not made it for the time pass, you created that app to solve the problem of the people.
But if people do not know what your app can help to someone and no one is downloading it, what is the benefit
Therefore, your app should be ranked on a particular keyword.
Because there are a lot of applications on the play store, it is important to rank that competition to beat. Otherwise, you will not see far.
What is App Store Optimization- ASO?
App Store Optimization is the process of increasing an app or game’s visibility in an app store, with the objective of increasing organic app downloads.
There are about 3.7 million applications on the Google play store of which 80% are apps and 20% are games.
App Store has approximately 2.8 million apps out of which 70% are apps and 30% are games.
Therefore it is necessary for ASO.
You must have heard the search engine optimization and quite a lot of digital marketers do SEO but do not do ASO when there is not much difference between these two.
Let me show you how it is almost the same.
You must have understood this image a lot.
By correct strategy of App Store Optimization and Digital Marketing, we can get our app downloaded with more people.
This blog has been created for google play store and apple app store but due to having more android users, I have used mostly play store word.
If you want to stand out, use the following app marketing strategies that can guarantee success to a large extent.
- Title, Description & keyword for the app
- Research target market
- Competitor research
- UI Interface & Experience
- Importance of review & rating & review
- Paid marketing
- Understand why to uninstall rate increasing
- Social media marketing
- Influencer marketing
1. Title, Description & keyword for the app:
Title and Description are the main factors to rank any app.
Therefore, proper research should be done to keep the title and description of the apps.
Initially, we can keep the title of the app with the keyword which is easy in ASO.
Now you are thinking that a lot of apps do not do this but those apps first follow these strategies or their marketing budget is very high.
So those apps start ranking quickly.
But the meaning of ASO is to do your work for less money.
Marketing you will also have to do but the cost per conversion can be adjusted from App Store Optimization.
So we have to pay more attention to ASO first.
The titles of the apps have to be made according to good keywords and You can use more than one keyword.
In the same way, we have to write a description in a simple and understandable way in which all the information about the apps along with the focused keyword is required.
You can use the App Annie tool for Keyword research.
2. Research target market:
We should research our target market because market research is very important for success.
What’s wrong with the market?
Are there any apps related to that?
If there are any apps, what is it unable to help?
is really your app-problem solving app?
We should not do any work without doing research.
Maybe there is no need in the market for the app you are making.
3. Competitor research :
I believe in the quality of the product.
But this does not mean that we should completely ignore our competitor.
As a beginner, it is very important to understand the marketing strategy of the competitor.
How are they do marketing?
What is special about their apps?
What can you give better to your users?
How are they ranking?
This helps in understanding our competitors as well as our market.
And because of all these things, you can give quality products to your users.
4. UI Interface & Experience:
You must have downloaded apps from the play store many times.
We download apps, but there are many apps that have popups, ads, and useless interfaces.
And because of that, we uninstall those apps, because you didn’t get a good interface there.
This is what you have to keep in mind.
When you did not get a good experience, then you uninstalled, so the same here your app that others download and also found a useless experience will also uninstall it.
And these same mistakes are made by many beginners.
They do not create the interface according to user experience and their uninstall rate increases.
Therefore, always keep in mind that the user gets the right experience.
5. Importance of review & rating & review:
Rating and review are also one of the main factors in App Store Optimization.
Any user who goes to the play store or app store then must see the rating and review of that app before downloading.
So focus on our existing users should take good care of this experience.
If a user is complaining, then his problem should be resolved as soon as possible, because a bad review can reduce our download rate
And always try to keep asking your user for rating and review.
And whatever the problem is, try to solve it as soon as possible.
6. Paid Marketing:
If you have given proper attention to the above-mentioned things, then your install rate has started increasing.
So now you can go to paid marketing to increase the install rate further.
You can increase the install rate with digital marketing of your app by bringing the targeted market to the play store through ads.
You can do marketing through google search ads, Facebook ads, video ads, display ads, and many mediums.
But before you think about paid marketing, before that you have to understand why the uninstall rate increases and what can be its disadvantages?
7. Understand why to uninstall rate increasing:
It has often been seen that people make applications and start doing paid marketing without doing ASO.
You must have noted that by showing us good ads, we install the application.
But there is nothing special in those apps and we immediately uninstall it
The main reason for this is that the 5-6 points of the ASO mentioned above were not taken care of.
Runs ads, it does not mean that we are done with our marketing.
Suppose that you have run the ad and for example think 100 people saw that ad and 20 of them downloaded it, and your cost per download is 20 rs.
Now if there are 10 users out of these who did not like the app and uninstalled it at the same time, then now you think your cost per download is 40 rs.
It is a total loss of our ad budget and also harms App’s App Store Optimization.
So to think that ad will run and all will be done, you are thinking wrong.
So before paid marketing, keep in mind all the points and things mentioned above.
8. Social media marketing:
Social Media is a good platform for marketing our App.
Today almost everyone spends their time on social media, therefore our targeted market can be easily targeted on social media platforms.
You go to social media and search for any good app and you will their page on social media.
Here, we can connect directly with our users and increase the throw install rate of Social media paid marketing.
9. Influencer marketing:
For the last some years, good results are being seen from influencer marketing.
Earlier, a celebrity used to market a product at the launch of it and his ads used to come on TV.
But now influencer marketing is also playing a very good role.
You can get your apps marketed by any good influencer.
When the influencer does marketing, his followers know about the apps and download them from the play store.
Maybe you watch a video of an influencer YouTuber, then you must have noted that that YouTuber is telling his friend about the particular app and marketing it indirectly.
If you have seen this, then comment and tell which apps of influencer marketing you have seen.
According to your budget, you can choose influencers and can do Influencer Marketing.